12/07
2011

5 Tips Amateurs Should Know About Custom Postcards

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Article by Janice Jenkins

Being an amateur should not stop you from printing your own custom postcards. However, you will stay an amateur if you do not heed some important advice and tips about designing and printing those postcards. So, do not remain to be an amateur. Read the items below to get the best tips that all amateurs should know about their custom postcards and the process of development. The more you know about these, the better and faster you can create great looking color postcards.

1. It is better to use a simple layout. The first thing that an amateur will want to do with his or her custom postcards is to be creative and distinct about it. While this is a good move, you must realize that in postcard design, the simplest layout is the best. Since postcards are pretty straightforward, you do not need complex layouts that just make it hard for readers to understand the message.

Most readers will probably ignore a postcard that has a layout which cannot be understood quickly within just 5 seconds. That is why for amateurs, it is best and easiest to just go for something simple.

2. High quality images rule. A big factor why simple layouts are recommended for amateurs is because high quality images rule. It is not the layout that matters really in custom postcards. It is the images that are crucial. The better the quality and the more creative the composition of the postcard image, the better for the custom postcard.

This is pretty obvious since we ourselves are pretty selective of what postcards we pickup. In many cases the better looking the picture the more we tend to go for it first. So you must be very particular with your images. Choose the best for your design. Make sure that they are composed by a professional photographer or digital artist.

3. Match the colors with the image. Of course, there should also be a kind of color scheme for your postcards. This will actually determine the colors of the text as well as the other elements such as the address lines, logos and other supporting graphics.

Make sure that the color schemes for these features match and compliment the colors present in your main cover image. Try to use color matching tools online if possible, to make sure that the design and the images meld together well with color harmony.

4. Fonts matter a lot. Remember that fonts matter a lot. They actually dictate part of the theme of your postcards. Use something fun and exotic and you will have an energetic postcard. Use something that is sleek and formal and you will have a professional business postcard.

You can use any of those kinds of fonts and all the different types in between to establish your particular kind of theme. Since this is the element that is the next important from images, you will want to think about and choose carefully in regards to font styles.

5. The paper will determine the overall quality. Finally, know that the paper will determine the overall quality of your postcards. Thicker is always better for postcards, but most importantly, the cover image should at least have a glossy smooth coating. This will determine the overall level of quality of the postcard.

If it is too rough too thin then you will have a cheap and very unreliable custom postcard. Use something too thick and too extravagant and those postcards might be impractical. So make sure you balance it well so that you can get the right quality that you want for postcard printing.

So those are the things you will want to know about amateur postcards. Review and remember all these when you start developing your own. Believe me, they will help a lot.

For comments and inquiries about the article visit: Postcards

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.










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12/03
2011

Custom Postcard Printing Essentials

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As known, postcards are the perfect tool of marketing. They can bring whole world to your doorstep. But postcards can do something else for you; they can help you to add visual touch of your business. Through postcard marketing, your customer can know what do you do? But the question is that, how can know that postcard is looking perfect? What is right or wrong and what custom services you will need for postcard printing? The question also arises, whether you need unique and perfectly customized postcard for your every postcard marketing campaign?

We all know, we need to make good impression of your business in the eye of customer so that they can feel something special about you and your business services. So, for best looking postcards, it is very essential that you choose right printing service for your postcard. When you go in the market, you may find hundreds of companies around you.

You can even find custom online printers – but its is very difficult to know which one is great for you and which company can actually satisfy your needs?

So, before you do headfirst jump, you need to know two basic things about postcard printing;

Price of postcard
Quality of postcard printing

Here some tips that can help you in finding right printing services for your next postcard marketing campaign;

Always choose a company that offer you number of services such as glossy ink, glossy card, glossy coatings, thick paper and photographs.

The most common custom printing services will offer you a choice of glossy and matte postcards. That’ll be a personal decision depending on what you want to achieve and who you want to impress.

Gloss often looks great with photo postcards, and matte postcards will take care of all the rest.

There are some basic things that need to be considered before you go to the printing companies. Many postcard printers helps you revision of your postcard design as well. The revision helps you in designing the perfect design of postcard.

Thus, choosing a printing company is not a difficult task but choosing right printing company is little hard task. Never take any risk, always choose a company that offers you sample and revision work.

Good luck! 

 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

11/29
2011

Custom Postcard Printing: Creativity and Convenience

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Article by Kath Nocom

Sticking with design templates for postcards is not always a good idea. Sometimes, small businesses have to think of ways to perfectly address the concerns of their clients. Different people have different needs, and small firms have to be aware of that. With the growing need for people to customize printed products like postcard, printing companies have developed services that will best suit the specific needs of the clients.

Small companies use the method of custom postcard printing to specifically address the needs of their potential customers. The service allows clients to use their own designs in printing their postcards. Here are the several advantages of custom poster printing:

06/22
2011

PrintingForLess.com Helps Customers Save 70% on Direct Mail Postage Costs with USPS Program

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PrintingForLess.com Helps Customers Save 70% on Direct Mail Postage Costs with USPS Program
Businesses to save time and avoid permits and fees with new program at http://bit.ly/PFLEDDM (PRWeb June 16, 2011) Read the full story at http://www.prweb.com/releases/2011/6/prweb8573155.htm
Read more on PRWeb

Green Printing: Apple Visual Graphics is the Go To Green Printer for NYC Agencies
Wide format, offset and digital printer, Apple Visual Graphics is recognized by the Forest Stewardship Council and certified by the Rainforest Alliance as a Green Printer. The Forest Stewardship Council and the Rainforest Alliance recognize companies who comply with regulations regarding chain of custody protocol from the sustainable forest the trees are harvested from down through Apple Visual …
Read more on PRWeb

Best Museum Gift Shops
One of my favorite parts of a trip to any museum is exploring the gift shop. Usually stocked with unique goodies that highlight the niche of the museum, it’s kind of like the opposite of a gallery: you can actually touch and take home a piece of the exhibit. Another bonus of most museum gift shops? Free admission (unless you decide to buy something).
Read more on CBS Minnesota

06/12
2011

Postcard Service – Hiker 1 Min

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postcard.com animated commercial. Postcard.com, a 1800 Postcards property, is an online tool (and soon to be iPhone app) that allows you to create and send real postcards from your computer. Simply upload your photo, choose some custom artwork and message, address and send! Your personalized postcard will be printed, postmarked and arrive to its recipient via first class mail. Instantly send pictures of your vacation to grandma and grandpa, baby announcements, personalized save the dates for weddings, or simple reminders from dad while traveling. Postcard.com takes the hassle out of choosing and mailing postcards, and lets you easily create a custom postcard that 1800 Postcards, a leader in online printing, will ensure that your postcard is printed on glossy 14 pt cardstock, using our soy based vegetable inks to deliver vibrant colors and contrasts. With our speedy next day turn around, your postcard will be in the mail same or next day.

06/12
2011

Custom Postcards are Great for Introducing Your Business

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Postcards may seem like a think of the past when it comes to advertising. However, when matched up against several much more expensive strategies, postcards hold their own. They can be customized to fit the audience and create a personal relationship with the customer.

Not only can a postcard be filled with color and information, but since it can be stuck in your pocket, mailed out, used as a “take one” in a booth or even at a store or restaurant, a postcard can actually reach more people than a television ad. And can certainly be more permanent.

If you run an ad on TV, then you only have so many eyeballs that see it. Not only that, but if the ad isn’t at a great time, then that means even fewer eyeballs. However a postcard, costing just a few cents, can reach thousands more eyeballs than a TV ad can. One drawback to a TV ad is that more often than not, you can’t target your audience very well. While postcards can be custom designed for individuals or more general depending on the need.

For an existing customer base, postcards are great for introducing new products, invitations to special sales, or offering special discounts for being a great customer. Postcards can be used to pique interest when it comes to new services, or on services you already offer. Or, you can simply use a postcard to remind customers you are still around, eager to help them with anything they need when it comes to your products or services.

Postcards can also give you a quick and inexpensive way to drive customers to your booth at a trade show, or at a market. Even putting a map to an event or your place of business on a postcard means you can show a customer where you are, making it that much easier for them to actually connect to you in person. Postcards are great for reminders for meeting dates and times and can be put on a bulletin board or fridge, always in the recipients view.

Postcards can deliver an immense amount of information to a potential client or to an existing customer. Using them effectively isn’t just an inexpensive way to do business, it’s an inexpensive way to do GREAT business. From offering discounts to introducing amazing new services or simply as a reminder of upcoming events, as far as the personal relationship side that customized communication can create, postcards are a valuable asset!

PaperDirect has a great selection of advertising tools sure to add value to your advertising campaign. From custom postcards and brochures to personalized business cards and banners, every effort is valuable. As a marketing consultant, Scott Duglase knows creativity is key for a successful campaign. Flashy commercials will do the trick for some, but for others, a more personal contact is required.


Article from articlesbase.com

06/06
2011

Custom Postcard Printing Made Easy

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Postcards are print materials that will not go out of style. Years ago, postcards have been used by our families and relatives in keeping in touch with each other. Visiting other places was never complete without sending a bunch of postcards to those left at home. During holiday seasons and special occasions, too, postcards were popular. These were used to send heartfelt greeting to friends and loved ones. These days, when instant messaging and modern technologies, postcards are still used by those who love to have keepsakes. Postcards are placed in memory boxes as memorabilia. These postcards are way more charming that chat messages and emails and are preferred by many people. For sure, postcards will be appreciated by anyone you know.

If you are looking for a way of sending greetings, you may want to make postcards. On your spare time, you can do custom postcard printing which can be really easy to do. For custom postcard printing, you will need paper stock which should be have thicker width, ink type for printing, and of course, your personal computer as well as inkjet printer. See, you do not need special machinery or high tech equipment to do custom postcard printing. In the comfort of your own home and in your most convenient time, gather your friends and family members, so you can do custom postcard printing together. This can be your bonding activity. Kids can do custom postcard printing with the help of adults. They can send their postcards to their friends and classmates come school breaks and summer vacations.

If you are not familiar with how custom postcard printing works, here are some essential guidelines:

- Select the materials you need. You can find paper stock inside your own home. If not, go to the nearest supply store for this printing essential. Choose quality paper stock, one that does not tear easily. Bear in mind that your paper stock should withstand shipping, transport and delivery.

- For the ink type, there are those that give off an unusual sheen. There are ink types that are metallic, adding value to the prints. Find out what ink types have special qualities that you can use. This may come expensive, so if you are working on a limited budget, you can always make use of your laser or inkjet printer.

- Make use of full color when custom postcard printing. You do not want your postcards to look bleak and boring. Use full color especially if you are going to make use of images. Make sure that the images are of high resolutions as the prints may be pixilated in the end.

- Set the measurement for your postcards. Stick with the usual sizes and shapes, but you can also make it doubly fun if you choose non-traditional ones. Kids will surely enjoy getting postcards shaped into their favorite cartoon characters or animals.

- Before you print your cards, have a sample. In this way, you can minimize erros. On the get go, you can already know which design elements you need to improve. You may encounter problems with bordering and indentations, so you need to work on this before mass printing.

- Avail of mailing services if you wish to distribute a huge number of postcards. Mailing companies can offer you services that are affordable and reputable.

For more information, you can visit this page on custom postcard printing


Article from articlesbase.com

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06/02
2011

Is it a Good Idea to Mail out postcards to get more customer?

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Question by scrubtechgirl2008: Is it a Good Idea to Mail out postcards to get more customer?
I have an online business and I want to bring more ladiesto my site(bath and body products). I want to go as far as looking in the yellow pages and passing out my custom made postcard to potential ladies. I want to know if this a ok to do. I live in Michigan if it matter.

Best answer:

Answer by Martin Simpson
Somehow it will work good but you can’t rely on this method but it will surely help to with some other strong marketing methods to achieve something big. Best Of Luck.

Give your answer to this question below!

05/31
2011

Modern Postcard Selects AccuData’s List Choice to Power Website

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Modern Postcard Selects AccuData’s List Choice to Power Website











Fort Myers, FL (Vocus) January 29, 2010

AccuData Integrated Marketing ™ today announced it will now provide Modern Postcard’s customers with personalized, customized data at their fingertips through the use of List Choice, one of AccuData’s proprietary Data on Demand solutions.

“We selected AccuData as our new online data provider because of their exceptional turnaround time, richer feature set, proven performance and commitment to customer service,” said Dan Anglin, List Sales & Data Solutions Manager for Modern Postcard. “We want to pass on any competitive advantage to our clients so that their direct mail campaigns can be more efficient and effective — AccuData allows us to do that.”

List Choice is part of a Data on Demand, AccuData’s suite of data technologies that allows resellers to provide a powerful yet easy to use online data buying experience for end users, while maintaining their brand. Modern Postcard, by implementing List Choice, will enable their customers to have access to more features and functionalities than previously provided – resulting in finer targeting and increased ROI.

“We are thrilled to have been awarded this business by Modern Postcard. The List Choice technology will allow Modern Postcard to improve their customers’ data experience and ultimately the results of their direct mail campaigns,” said Joshua Goff, Executive Vice President of Business Development and Marketing. “We look forward to partnering with Modern Postcard and further drive their success.”

ABOUT MODERN POSTCARD

Located in Carlsbad, Calif., Modern Postcard is a full-service provider of direct mail services, as well as emerging direct marketing applications and Web-based solutions to efficiently manage and execute campaigns. With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility. For more information, visit http://www.modernpostcard.com or call Fred Hernandez, Marketing Manager at 800.959.8365 x2063.

ABOUT ACCUDATA INTEGRATED MARKETING

A leader in database marketing services, AccuData Integrated Marketing™ uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For nearly 20 years, AccuData’s industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries. For more information, visit http://www.AccuData.com or call 800.732.3440.

Media Contact:

Heather Krasnow

Starmark International

954-940-1353

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05/28
2011

Custom Postcard Printing in 20 Easy Steps!

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postcardmarketingidea.com – want to get custom postcard printing done? Here’s an easy way to do postcard printing in 20 simple baby steps. Just add your best images and let your ideas fly. Custom postcard printing was never this easy! Distributed by Tubemogul.
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