12/08
2011

Postcard Marketing Phases

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Article by Stan


We are in now 21st century – digital age. This is the period of latest technology and internet revolution. Then why traditional marketing is still effective? You may consider traditional marketing out dated but it is still prove to be very effective in today’s marketing activities. When internet was not discovered, postcard marketing was the frontrunner in the marketing industry. Every business was using postcards to communicate with their customers. While the introduction of Internet, why people are still using postcard marketing.
There are many big and small businesses that are using postcard marketing for the promotion of their business. Even many established business companies still use postcard marketing to send their customers and clients. It looks like that these cards will not going anywhere.
Postcard marketing is still very effective until today because they get read by the customers practically. People still love to receive postcards in their mail box. People always seem to be favoring email marketing than traditional mail. It’s a breather to see attractively designed postcards in the mail box. It is not hard to read beautifully designed postcards sitting next to your other mails.
The postcards still can do work in this modern world. The measurement of postcard is only 4 inches by 6 inches and they can deliver your message in a very quick manner. You don’t need to have enveloped because postcards are displayed and open. They are always ready to read to anytime. Anyone who see your postcard, can read your message and may contact you for the interesting offer. This is a great way t increase your sales leads.
Closing sales with postcards can be risky for your business, so never try to close your sales with the postcard marketing. As postcard is small and it has very small area to provide your marketing message, so you need to carefully add your business information on the postcard. Too much information can confuse your client and he/she may through into a trash. Instead, you need only need to tell your prospects the additional benefits of your new products and services and give them contact information for further details.
The great thing about postcards is that you don’t need to have special skills and proficiency in order to make great postcards. Just you need to have little creativity to design your postcards. Create your postcard message impressively to compel your readers. Your printer can help you out in designing and printing postcards.
Your postcard should contain;
• Impressive messages
• Catchy headline
• Humor sense graphics if needed
• High resolution pictures
• Subscription offers
• Use postcards as sales coupon, if needed
• Offer some discount to your customers
• Your company business address
• Your compnay contact information
• Website url
• Phone number, fax number
If you create postcards effectively, it does work. Remember, postcard marketing is not a one time job. You need to do it repeatedly. You should be very consistent in your postcard marketing. If you do repeat your postcard marketing campaign six to seven times, your business message and logo will be memorized by your prospects. Good offer and consistency will surely generate high response rates from your customers. Good Luck!

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.


SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program. Stan Coyle works at both http://www.sonicprint.com and http://www.SimplifiedWay.com for Every Door Direct Mail projects








12/06
2011

Easy Way to Do Postcard Marketing

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Article by Postcard Mailing, Postcard Marketing, Direct mail postcards, Postcard Printing, Full Color Printing, Brochure Printing, Business Card Printing

The use of a postcard is obviously not yesterday’s venture. It is also true that the use of postcard marketing is not something that started yesterday. It is evident that in order for a business to survive and grow, it needs to market its products. While on the same, there are marketing strategies that are costly and others that are not. The good news is that when it comes to postcard marketing, this form of marketing is generally very affordable. More amazing news is that you do not even have to mail the postcards yourself, thanks to the internet. There are numerous online companies that specialize in the provision of the same.

Nowadays, it is easy to find an online printing company that offers the aforementioned services and more. You will find a company that will offer you flyer printing, brochure printing, business card printing, commercial printing, postcard printing, among other services. Because of the stiff competition and the development of technology, it is evident that most of these companies provide high quality cards with great graphics.

So why do you need postcard marketing? Well, there are very many reasons for this and apart from the fact that this form of marketing is quite affordable, it is also very convenient if you do it right. A printing company like sonicprint.com offers you a lot of opportunity to make astonishingly great postcards. That is not all. They even offer postcard mailing services. The good thing is that their mailing service is generally cheaper for the reason that they get discounted mailing due to the fact that they usually sort out their mail and do mail cleanup. They receive discounted stamps, a factor that you do not get to enjoy with normal or regular mailing service.

As if the above advantages are not enough, the company goes ahead to offer you a variety of cards to choose from. You have an opportunity to put up your own message and fully customize your cards. Whether you want business cards or a card to send season greetings to your customers, you will find that and more. In fact, before you even do your postcard marketing, you can ask for a sample card that you can use to judge the quality of cards that they have.

For your postcard marketing, you can include your company logo or a message, which can be an advert. Postcard marketing using the online company is very easy. You just need to open up an account with them and you are good to go. You place your orders online, which means that you get a lot of convenience. You can also get a postcard marketing quotation hence you can comfortably operate within your budget.

Postcard marketing is a great way to inform your customers of new products and you can use it in combination with other marketing strategies. Ensure that the cards that are in offer for your postcard marketing are up to your standards before you allow mailing. There are a variety of mailer services that you can use for your postcard marketing.

Frank Polo is the author of this article on Full Color Printing.
Find more information on Brochure Printing here.










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11/07
2011

5 Tools for Building an Author Platform with Promotional Materials

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Denver, CO (PRWEB) October 14, 2011

Outskirts Press, the fastest-growing self-publishing and book marketing company, recently announced that the Promotional Materials Package is now available to all authors, regardless of where their book was published. Previously, the package was only available to authors who published with Outskirts Press.

Book promotion is an essential part of the self-publishing process. Readers and sellers must be aware of a book before they can make the decision to purchase it. The Promotional Materials Package provides authors with all of the print materials necessary to successfully market a book. Here are five of the most popular print materials and how they can launch an author’s platform above all of the rest:

1. Business Cards ? These are good for handing out at events, brand building opportunities. They are both convenient and traditional with full-color dimensions of 2? x 2.5?.

2. 25 Posters – These 11 x 17 posters are great ways to promote current events.

3. Bookmarks ? Though small, bookmarks are rather valuable and very few people throw away bookmarks.

4. Publication Announcements — In this day and age of email, receiving a notice in the mail has a high perceived value.

5. Postcards ? These make for a quick and easy mailing that not only promotes your book but also allows you to share a quick hand-written note with family, friends, and acquaintances.

The goal of this package is to help authors market their books, which in turn allows them to profit from their hard work as well as spread the message in their books.

Regardless of where an author?s book is published, this package can help with achieving promotional goals. A solid author platform can encourage readers to purchase your book. The promotional materials available in the Promotional Materials Package can help authors realize their true marketing potential by aiding in the building of that platform.

To learn more about this package and other services offered by Outskirts Press, please visit http://www.outskirtspress.com.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full service, custom self-publishing services for authors seeking a cost-effective, fast and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at http://www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

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10/10
2011

Postcard Marketing Public Relations Guide

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Postcards are great way in building public relations. The radio, Tv ads, brochures and posters only carry the weight of the whole postcard marketing campaign. The postcard printing is works as a plug-in the whole of the process. Postcard marketing effectively helps to utilize public relations. Here are some important tips and considerations that help you get started.

Targets of postcard PR

In order to build public relation with your targeted audience, you need to match demographics of people. You should need to deployment to those that are actually responsive to your offer. You need to research the market according to the economic status, sex and age to figure your targeted audience social segment. This will take you toward highest success.

Times of postcard PR

You need to find right time for your postcard PR campaign. If you send your effective postcards in a wrong time, you may not get high response rate from your audience. Your customers may simply ignore your offer in wrong times. The more time you choose, the more your full color postcard will impact on your targeted audience.

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Design of postcard PR

The best design doesn’t mean most beautiful. When you want to design postcards for PR purpose, you need to design postcard with colors in such way that appeal your targeted audience heart. The design of postcard can promote your business products and services in a way that leads your business toward higher profit.

Print postcards for PR

Use high quality of material such as thick paper, ink, and color printer. The paper is the foundation of your postcard; if you use high quality of paper your postcard will be long lasting and durable. Even your postcard will look expensive. Use coatings for your postcards. Glossy postcards are also one of the good ideas. High quality of postcards can weigh your PR.

Hence, postcards are the best way of communication between you and your customers. If you use high quality good postcard, it may grab your customer’s attention. Postcard marketing is the strongest element of direct marketing. You need to test your success through the tracking of your results. You need to update your public data.

Postcards need consistency. If you send postcards on a periodic basis to your targeted audience, the logo of your business, the brand of your business, your products and services will always remind about you when in need of those products and services. If you get high response rate from sending only one postcard marketing campaign then don’t stop. Keep sending postcards to your customers to stay visible in the eye of your customers.

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

10/07
2011

How Postcard Marketing Really Works

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Tour of PostcardMania – the fastest direct mail marketing firm in nation, recognized by Inc magazine (www.postcardmania.com)

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09/21
2011

Most Common Postcard Marketing Mistakes

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Several businesses already know the importance and benefits of postcard marketing. Postcard Marketing is the great way to get someone’s attention. Postcards are also excellent to:

Promote your product and service offers
Generate more website traffic and sales leads
Introduce your products and services
Keep in touch with new and existing customers

Mail first needs to be open to read. People often only look at envelop and decide that they are not interested. On the other hand, postcards are already open and ready to read and get readers attention. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate the high rate of consumers response. When you combine all postcard marketing factors, you can see how powerful postcard marketing is.

So, it is very important to avoid common mistakes in the implementation of postcard marketing.

Make a best possible list of your target audience. You should have in-house list of the target audience. If you don’t have in house mailing list, you can create your own list or you can rent one to a list broker. For a free list, you can rent newsletter subscriber lists of and publication read by prospects in your target market.

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For a successful, postcard marketing campaign, you need to have regular repetitive mailings. When you send postcards again and again to your target audience, it can build familiarity and credibility of your company among people. It is the best cost effective way to contact number of times your customers before it leads to sale and increase your revenue.

Postcard should contain brief personal message that can produce lovely expressive reaction from readers. It can generate extensively more replies than a long confusing message from your consumers than the postcard. However, at the same time postcard should look professional.

Don’t use indicia, if possible. People consider it junk mail. First-class stamps may costs little more but, it makes postcard friendlier and generates more responses. First-class mail also offers you additional benefits such as “return to sender” – in case if the address is no longer valid. You can update your mailing lists with the first-class mailing. You should also consider dates of arrival, if you are unsure you can consult with your postal service.

Don’t spend too much money on your postcard printing. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increase.

Don’t provide too much information to your postcard. Just promote the benefit of your product and service. In this way, you can increase sales lead and website traffic. Use postcard to grab the reader’s attention.

Your postcard design should contain headlines, images, and important information. Use bright colors to get the consumer’s attention. Keep the message simple and brief – considering bullet points are a good option.

Don’t forget to provide contact information such as telephone, fax, call number and email address. It’s a common sense to provide your company name as well.

Before you print your postcard message, check spell, grammar, punctuation or any typological errors. You must proofread your message before printing. A great way to proofread is to read the message loudly. It is also good to have someone to review it because you may overlook mistakes.

You can make your postcard marketing tool more effective than ordinary simple postcard by simply avoiding these mistakes.

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

08/27
2011

Tricks for Successful Postcard Marketing

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Postcard marketing is a versatile way to promote your business products and services. Here, are few effective tricks for successful postcard marketing campaign.

Postcard marketing is a wonderful way to generate quick responses from your target audience. For successful postcard market campaign, you need to set a specific goal to work on. First decide, what you actually want to achieve from your target market after launching postcard marketing campaign?

You should be clear about your message you want to say your target market. A postcard has very limited space so each every word counts. Postcard should contain Call-to-Action words that can encourage your readers to respond positively after reading postcard information. Only promote product benefits on postcard instead of product description. Headline should be bold and bullet the benefits, if possible.

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The most essential part of postcard marketing is the design of postcard. A good design of postcard can generate a number of positive responses from the target audience. If you cannot design yourself, hire a professional designer for postcard designing. Don’t think about the budget at this stage because a poorly designed postcard can backfire against your business. If your postcard is unimpressive people can get negative impression about your products and services. On the other hand, a well-designed postcard can generate lots of positive responses from your customers because it can grab recipients’ attention and make them happy.

Invite your target audience through postcard to try out or purchase your products and services and offer them something valuable to encourage them to visit your store. For instance, you can offer discount who will visit your store with postcard.

If you have time you can plan your own printing, it is perfectly fine for a small number of postcards. However, for large bulk of postcards you should hire a professional printing service at reasonable rates. The time and energy you save from printing you can use it on other aspects of your business.

To get positive a response from your target audience, make sure your postcards will send to the right people. Create an in-house mailing list and update it from time to time. If you don’t have time to create in-house mailing list you can buy it from a reputable marketing broker.

By following these simple tricks you can get your desired response from your target market without even spending too much money. 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

08/20
2011

Start up business ? Postcard marketing

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For new businesses, advertising and marketing is very essential part to promote their products and services. It is not possible for new business to promote their products and services with any high tech marketing tool due to limited budget. The good news is, they can easily opt a strong marketing tool in with their small budget, named Postcard marketing.   

You can efficiently promote your business through postcard advertising. Postcard marketing has been used by number of successful businesses and it is worth to try. Some of the main benefits attached with postcard marketing are:

Don’t need to have a large amount of budget
Direct mail marketing always generates positive response rates
Postcards are versatile that can be used to accomplish many different goals of marketing

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Now, look at the details;

Cost effective

No doubt, postcard marketing is a low cost strategy as compared to other marketing strategies. It is best cost effective marketing tool. Postcards are ready to read they don’t need to be placed in envelops. With just 23 cents you can send one postcard through First Class Mailing. In only 50 cents you can send standard size postcard that will include all production expenses such as postcard material, postage cost and printing.

Generate positive responses

If postcards are well-designed you can get more positive responses from your consumers. Many businesses consider postcards as the best marketing practice. Even people keep their favorite advertising postcard and display them on their doors, refrigerators to decorate. It is the effective way to reach out to your niche market.

Send postcards for different reasons

Goal for sending postcard can be vary according to the goal of the company. A company can send a postcard to their target audience to introduce new products, services, even a new company. You can also send a postcard to let people know different discount rates, contests and rewards offered by your company. Postcards can be used as discount coupons and gift vouchers to encourage recipients to visit you online or shop. You can even send postcards to your target audience if you are celebrating any event such as an anniversary.

Track the results and stay updated based upon the recipients’ response. Print a code on a postcard for those who want to buy online, when they will type that code on your website you can easily see the successful results of your marketing campaigns. 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

08/18
2011

Why Postcard Marketing

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Postcard marketing has number of benefits itself. This is one of the best strategies for network marketers. Postcard marketing is oldest technique yet successful technique and still works in 21st century. The only difference is that postcards now produce better results than in the past. It can generate traffic to your business website and sales leads. This is a great way to boost your business.

Postcard always works best because they are easy to get read. It is not possible that reader don’t know what message the postcard has, after discarding.

Postcards are small in size mostly 4 x 6 inches in size. A small postcard means that your postcard should be brief. They are always ready to read. That’s why almost 100 percent of the customers see and read your sales message whether they intend or not. They just can’t avoid to seeing it.

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Don’t close your sales with postcards. Design postcards that can attract your customer’s attention. Here, are some reasons why postcard marketing is important.

Creating Postcard marketing strategy is Easy

For creating postcard marketing strategy, you don’t need to have high skills. The key important factor is that it can be read and understand by the readers at a glance.

Postcards Material cost

The material used to make typical postcard is available at very low cost. The process of printing is also very simple. Printing Tampa is the solution of printing postcards. However, you should know the rules and regulations issued by United State Postal Service. You can use First Class Mail for the distribution of your postcards. It will cost you only 28 cents each postcard. If you want to create small number of postcards, you can even create postcard yourself. For this, you need to have computer, printer and postcard paper.

Postcards Produces Quick Results

As postcards are simple to create, print and send. They can deliver in just 2 to 3 days, by using USPS First Class Mail. This way, you can enjoy your postcard marketing results and response from customer in just a week.

Thus, postcards are easy to create. They are cheap, even small business can try this marketing tool. Anyone, who has limited financial resources, should try this marketing tool today. This is one of proven winning marketing strategy. So, I recommend this strategy to all those who haven’t tried this. After trying this strategy, you will definitely recommend this strategy to others.

 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

08/14
2011

New Free QuickBooks App Drives Direct Mail Marketing

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Tampa, FL (PRWEB) July 27, 2011

Postcard Services ( http://www.postcardservices.com ) launches a new free App for the popular QuickBooks accounting platform.

The Postcard Services App ( http://appcenter.intuit.com/postcard-services ) provides QuickBooks users with the ability to quickly and easily generate direct mail postcard campaigns from within their QuickBooks platform.

?This free App unleashes the marketing power of data inherent within a user?s QuickBooks system,? said Postcard Services C.E.O. Jonathan Kremner. ?QuickBooks data can now be selectively used to drive a business?s direct mail postcard marketing campaigns. For example, in addition to targeting everyone in your database, the App could create a campaign targeting just customers who bought product ?X? or service ?Y? in the last 30 days ? or 60 days or 90 days with a relevant cross-sell, up-sell or perhaps a special offer.? He added, ?The App also contains valuable reporting features that enable users to track the return on investment (ROI) associated with each direct mail campaign. And that?s critical in today?s economy.?

The App generates easy-to-use, profile driven, on-demand printing from a library of professionally designed postcards covering hundreds of industry sectors. This patent-pending technology means the minimum order size is very low. ?Although we regularly handle campaigns that number in the tens of thousands, the minimum order is just 100 postcards. This is ideal for small to medium sized businesses that don?t want to tie up capital in large marketing inventory, spread out over months of campaigning,? said Newell White, President of Postcard Services. He added, ?The App is free to access. Users just pay for what they use when they use it.? The App provides a variety of tools that allow users to create broad or very specific campaigns. Users can also create campaigns that go beyond their QuickBooks data. For example, demographically specific mailing lists can be purchased via the App to supplement the QuickBooks- generated recipient list. After users have generated their campaign in the Cloud, Postcard Services then provides 48-hour turnaround on high quality, environmentally friendly, digitally printed postcards that are then shipped or bulk-mailed to recipients with free certification.

By leveraging the core technologies of both QuickBooks and Postcard Services, the App provides efficient and inexpensive direct mail campaigns – of any size – with both speed and simplicity, making it an ideal tool for very small to very large businesses.

Since 2003, Postcard Services has been dedicated to creating cloud-based tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. ?It?s the unique combination of vision, talent and technology that distinguishes Postcard Services from its competitors,? said Jonathan Kremner. The company?s ?retail? business serves over 40,000 small business customers nationwide via its web sites http://www.postcardservices.com and http://www.realtypostcard.com. It can also be found on facebook (http://www.facebook.com/pages/Postcard-Services/217729801571226) and LinkedIn (http://www.linkedin.com/company/1336024?trk=tyah). Moreover, the corporate division provides an array of bespoke, automated private label and other solutions for franchises, contact/call centers, and larger businesses with repeat direct mail needs.

Contact:

Jonathan Kremner, CEO

866-571-3111

jonathan(at)postcardservices(dot)com

9216 Palm River Rd

# 202

Tampa, FL 33619

Or on LinkedIn

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