12/10
2011

Postcard Marketing: Even Now Among The Best and Economical Methods Of Marketing Your Business

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Article by Vanida Brown

Postcard marketing isn’t dead in this day and age of electronic as well as Internet-based advertising. In reality, postcard marketing typically known as “direct mailers” is used right now together with Internet-based marketing and advertising efforts. As an illustration, postcards might be mailed out in order that it actually reaches your potential prospects to go to your site. Regardless of our electronic age, individuals nevertheless like to check their mail. They nonetheless like obtaining printed mail, and are usually often more receptive to it as compared to to e-mail. Snail mail lives! Learn why postcards are still one of the best as well as inexpensive ways to getting your products or services to the general public.



Exactly why is postcard marketing and advertising so effective and so affordable still? Well, one of the significant reasons is that it is scalable. When you’re obtaining bulk mail rates, it only costs you a few bucks a year in postage to connect with a prospective client or possibly a customer monthly. It costs drastically less than a year to communicate two times a month. Once you’re proven as a routine mailer, those that you happen to be focusing on begin expecting to hear from you. These people anticipate hearing from you along with they’ll read the message straight away when they do get your postcards. A couple of dollars each year to have such focused marketing and advertising frequently delivered is just an unequaled deal for any kind of size advertising spending budget.



Postcards are the easiest offline thing in the entire world to mail. It’s not necessary to pay for envelopes. It’s not necessary to pay envelope stuffers. You won’t need to stuff any envelopes yourself. Postcards were the e-mail before the e-mail was born! Form-wise, they’re highly familiar to readers as well as non-threatening in their mind.



And indeed, postcard marketing and advertising is very targeted. Every time you distribute a brand new postcard, you realize exactly where each and every copy of it goes. This isn’t the “buckshot approach” of mass marketing. And…this means that only your prospective buyers see the postcard. If you have got a hot completely new product offering, your competitors are not going to find out about it with any kind of ease. The competition can certainly check your online activity, they are able to watch TV ads, they can tune in to the radio advertisements. They may even pick up your distributed pamphlets. But they are unable to acquire your postcard mailers. (Unless you want them to!)



Associated with the above is this: those postcard mailers are generally extremely traceable. This can make them perfect for test marketing new prospect lists in addition to completely new products. Keeping track of postcard advertising is virtually as correct as monitoring Internet marketing efforts.



Exactly what tends to make the utilization of advertising postcards so inexpensive-besides the fact that compared to any kind of other offline advertising materials, they are inexpensive-is the belief that they’re so flexible. You could have your salesmen present them at the point of sale. Or even, you may deliver them as if they happen to be pamphlets. They tend to be far more exciting than business cards as well as magazine ads, yet less complicated to read in full than pamphlets or perhaps magazine articles. Postcards tend to be also perfect for sustaining relationships with established clients even while you prospect for brand new ones. When you’ve got a limited budget for marketing and advertising and also collateral materials, postcards are excellent for you.



In today’s world, if you make use of postcard advertising in combination with good e-mail and also SEO marketing, you’re going to get good ROI even on a small advertising spending budget. And that’s precisely what you would like, isn’t it? Don’t neglect to distribute your postcards!

Stop paying for old leads. Just stop paying for leads period. You can get sales leads for free everyday which can increase your revenue by 300 to 400%. Lead generation companies don’t want you to have this easy to use tool. But you are one of the lucky ones if you read this article. Visit www.telemarketingbusinesstobusiness.com to get leads that actually want your product.










12/09
2011

Usual Mistakes that Most People Commit in Printing Postcard

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Article by Robert Johnston

Direct mail postcard is considered as an affordable yet very forceful business promotional tool. The success of these things is with the use of repetition and avoiding these usual errors. There are usual errors make making and distributing these trade prints that will be the main difference between the success and especially the failure of your business promotional campaign that can easily be avoided. To further improve your know how about these things, all you have to do is to read on below and understand.

• Not targeting the best potential clients – business to client marketing with these trade prints is only effectual if you segment out all your targeted clients. Once you have made a list of all the clients who have the same needs, you can now send those details and information on these trade prints that is relevant and personalized. This makes the scene that the clients think you and your business are talking directly to them. The list of potential clients is more often than not one of the vital aspects to an effective postcard promotional campaign in the business world. Make sure to analyze all your existing clients and make a list of prospects that more often than not have the same traits and especially interest. However, if you do not have your own list, you can also make one on most internet sites or rent one from a list broker. With charge, you can more often than not rent client lists of specialized publications ad newsletters read by all potential clients in your targeted market.

• Short in repetition – always make a card promotional campaign, not just a one-time mailing. Consistent and repetitive mailings are more effectual as compared to the one time. Every time a client sees your business name again and again, it most of the time builds credibility and familiarity. Although it might take a number of contacts with a client before it leads to a business sale, the eventual improvement in business sales and profits more often than not offsets the tiny cost of printing these cards.

• Customized trade prints is the best – your trade prints looks and feels professional, but at the same time, must always have a message that makes a good emotional reaction from all clients. Always make sure to fit in a personal message on your cards and it will surely make more replies than compared to those prints that read like a regular business promotion. This is for business branding ad recognition, not to close any deal.

• Make the message simple for a fast and understandable reading – you have ample space on your trade prints for some short sentences. Think through the goal that you have for the campaign and always make sure to avoid the unwanted messages. In addition, make sure to look through the yellow pages at the advertisements and avoid writing anything that is repetitive within those advertisements. Always keep your business message to one subject and make use of bullet points as much as possible.

• Make sure to always stick with your business budget – you can do your own printing, but when it comes to professional quality, make sure to employ professional printers. This is because these printers can send out an assortment of images, gives reliable assistance with your targeting list, ad sending out your direct mail services with the use of a postage stamp.

Visit these sites for more information
direct mail postcard
direct mail services










Mini album made using “Timeless” collection by Kaisercraft. Binding and construction inspired/following tutorial from Anne. Her YT channel is: www.youtube.com Most of the stamps are from I Brake For Stamps. Link is: ibrakeforstamps.com For pictures of this project, check my blog: teachocolateandscrapbooking.blogspot.com Thanks for watching and please leave a comment :-D
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12/07
2011

Postcard Marketing Campaign Ideas

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Over the years, it has been proven that postcard campaigns are effective and cost efficient sales tool. For this reason, these cards are now a preferred marketing method by many business owners looking for a way to attain high return on investment.

However, carrying out the perfect postcard campaign takes a lot of careful preparation and hard work. The design process though can be speedy and simple when you follow the following tips.

Setting up goals. The first step to painless post card design is to determine your goals. Of course, you can just say you want to generate more sales or increase profit, but for a more effective campaign, you need to break your goals into stages. For instance, the first stage is to encourage prospective customers to look at your postcards. Then, your second goal is to sell your product. Your third goal is to create a brand for your business and your product. Finally, your ultimate goal is to boost your sales.

Targeting your market. After you have set up your goals, you next step is to define your target market. Who are your target customers? Why are they your target audience? After you have determined your market, you need to generate a well defined mailing list based on their demographics.

Provide an irresistible offer. After you have grabbed the attention of your target audience, it is now time to encourage them to take the next step, which is to purchase your offerings. The easiest way to do this is to provide an incredible offer in your card.

Keep in mind that your customers have a need, and you have a solution to it. Be sure to consider your offer effectively. You don’t actually have to close a sale in your postcard printing. Your goal is to entice people to contact you in order to learn more about your offerings. Most post card campaigns today offer something free in order to get customers. This can include a helpful guide, free consultation, free item, or anything that has value to your customers. These offerings can promote your ideas, which you can use to market your products and services.

Customize your cards. If possible, personalize your cards. You can print each of your customers names in the cards to make it more personal and them within your sales pitch. This will make your target customers feel more valued; thus, encourage them to check out your offerings. If you have enough budget you can consider customizing the design of your card. You can use your own photo and image, stylish font, and colors. This will make it easier for you to create your own identity.

Track your campaign. It is important that you to track your campaign responses. The data you will gather will help you fine-tune your future campaigns. Also, be sure to follow up with your customers. This is especially important if your objective is to gather contact details rather than make a sale.

It is important to remember that when it comes to post card marketing, you need to do it continuously. Once is not enough to make your point. So, be sure to continue your direct mail post card marketing efforts to gather more and more customers throughout time. That will surely prove your point and make your business known to your target market.

Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.

12/03
2011

Some Basic Information About Postcard Printing

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Article by Ben Pate

Whether you are using postcards to advertise your business, make announcements for family or community events, or to keep in touch with people, postcards are a great solution for your needs. You can print them for less money than flyers or brochures and their postage costs less. Here are some suggestions for postcard printing.

Before you begin, there are two major decisions that must be made. You need to know if the postcards will be sent through the mail and what size you want to use. Once you have made these decisions, you can start creating your postcards.

The United States Postal Service has specific dimensions for postcards. The sizes that can be sent as postcards are as follows: the height must be at least 3-1/2 inches but not more than 4-1/4 inches, and the length must be at least 5 inches but not more than 6 inches. If the item is smaller than the minimum dimensions, it cannot be mailed. If the item is larger than these dimensions, it does not qualify for postcard postage, but must pay the price of a first class letter.

Remember, if you plan to mail your postcards, they must have a space for an address and stamp. This space must be located on the right hand side of the postcard. Make sure the space in the upper right hand corner is clear for a stamp and there is sufficient space for the address.

You can always send your postcards within an envelope, but make sure you can find an envelope to fit the size you have chosen. You do not want to design your postcards only to realize they cannot be mailed.

After you have decided if you are mailing your postcards and the size you want to use, you can start creating their design. Whether you are using the postcards for business or personal matters, keep the design simple. There are many options for designing your card. You can use full color for each side, a few colors, or simple colors on one side and only in black and white on the other. You can also choose the type of paper you want to use. Whether you choose plain paper or glossy, make sure it is heavier weight, like card stock. These additional options will all change the total price of the postcard. Full color and specialty papers are more expensive.

Always list the basic information the people receiving the postcard need. If you are advertising your business, in a few words describe what you do. Consider adding a promotion of some sort, such as a first time visitor discount or a free item giveaway with the postcard. The same principles apply for events or personal contacts. Make sure to list the date, time, and location of the event.

You may be able to do your postcard printing at home using templates from your word processing program and specialty paper. Otherwise, contact a local postcard printing service to help you with your needs.










12/03
2011

3 Reasons you should create save the date postcards for your seminar event

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Article by Stan


Why don’t you take a look at how you can take advantage of save the date postcards for your seminar event? Many people have thought of making this type of seminar invitation, and some actually followed through and did it. Most only briefly considered creating save the date postcards for their event, then proceeded to do something else. Some failed to try simply because they didn’t understand how to. Others have gotten stalled for lack of information and have not even begun to honestly consider it.
Let’s become analytical on how save the date postcards might help make our seminar a success. Check out what save the date postcards have going for them and how we could benefit. Let’s proceed to think of advantages and consider them one at a time.
To start with, Save the Date postcards have become quite popular. Wedding events have used this type of postcard extensively. The term “save the date” has a positive response from the start for most readers as it grabs their attention and curiosity for what they should be saving a date for. All right, that is one positive consideration, but why a postcard? Postcards are simple to create. They offer a full photo and graphical signage capability as well as text, yet they are small so they are easy to create a very focused message. Additionally postcards are simple to receive. One of the reason people like to receive postcards is the simplicity of not having to open an envelope to check what it is inside.
A second advantage of a postcard for the save the date receiver is it small and brief. This gives consideration for the receiver’s time and the small size makes the postcard easy to handle and carry. Although there is plenty of room to offer the who, what, and when essentials of any event. So by using a postcard you are being considering the time and ease of handling desires of the receiver of your message.

Third, last but not least, you will get the advantage of lower cost postage. Postcards postage is significantly lower than any other direct mailing material. And that’s going to mean that you will be able to effectively send your event invitation with a lower cost budget. In addition, you should not need to spend your valuable time creating your save the date postcard. There are design services available that will work to create a professional design around your instructions.

If you glance at these reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for considering how to create save the date postcards for your seminar event.

So now, just think about this for a couple of minutes. A good case has been made in support of doing it. Maybe, just maybe, you actually could advance to the next step and think about what you want on your save the date postcards for your seminar event!

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.


SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program. Stan Coyle works at both http://www.sonicprint.com and http://www.SimplifiedWay.com for Every Door Direct Mail projects










12/02
2011

Postal Service Postcard Mailing Guidelines

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Article by Concept Marketing Group, Inc.

The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.

As with regular letters and packages, the post office has different rates for delivery times for postcards. Specifically, the faster you want it delivered the more it costs. First class mail is the best when mailing time sensitive material. It has a delivery time of 1-5 days nationally.

U.S. Bulk Rate, which is often associated with discounted high volume mailings, is now known as Standard Mail. Selecting this lower postage rate has a longer delivery time. An expected delivery time for Standard Mail is 10-14 days nationally.

A postcard is eligible for the postcard rate when its size is between 3.5″ X 5″ and 4.25″ X 6″. Any piece larger than this but smaller than 6″ X 11″ requires first class postage. For Standard Mail, there is no special postcard rate, regardless of size. Therefore, all postcards mailed using Standard Mail, use a Standard Mail letter rate.

If you are a non-profit organization, you may be eligible to apply for special non-profit postage rates. Non-profit postage rates have the same delivery timeframes but are more deeply discounted than Standard Mail rates.

As already mentioned, the price per piece postage rate depends on the size of the postcards. In order to receive discounted, postcard, postage rates, you must mail at least 500 pieces at once. Standard Mail postage requires a minimum of 200 pieces be mailed at once. Keep in mind that if mailing cards larger than 4.25″ X 6″, you will pay First Class Letter rate or Standard Letter Rate, depending upon your volume and whether or not you have applied for the discount.

The post office also has design requirements if you want to take advantage of the discounted postage rates. The bottom 5/8″ of the card must be free of writing so the post office can print barcodes. The mailing address area must be positioned on the right side and be a minimum of 3.5″ X 2 1/8″ tall. It cannot contain any background images or text. Only the mailing address can be located in the bottom 2.5″ of the postcard. Make sure your own address and other contact information is above this line or the postcard could end up delivered to you. An empty white area of 1.5″ X 1.25″ must be left in the upper right corner for indicia/permit imprint or stamps.

As you can see, there are a number of considerations when determining the postage and postal service that is right for your postcard campaign. Again, consult with a professional mailing service when considering discounted postage.

Concept Marketing Group, Inc. is a full-service marketing consulting firm with over 30 years of experience in traditional marketing – including 14 years on the Internet. Concept Marketing Group Inc. assists in developing and implementing effective sales and marketing strategies for businesses through targeted, managed, strategic marketing campaigns. Visit, http://www.marketingsource.com, email us at concept@marketingsource.com or call 800-575-5369.










This video will explain the pricing options available for your postcard mailing campaign. Choose which postage option is best for you. Make your next mailing campaign affordable and hassle free with UPrinting. Spread your Message!
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11/30
2011

How To Get The Right Postcard Postage?

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Article by Stan

If you are doing postcard marketing for your business, then it is very essential that you do some basic search about this marketing strategy. There are few things that you should keep in mind such as postcard design, message, printing services, postcard template, postcard postage, mailing service, targeted audience, or postcard material.
When it comes to postcard postage, you can create postcard in any size but the average size of postcard should be 6×4. There are some rules that are set by USPS. To be successful mailing and postcard marketing campaign, you need to follow them. Your postcard should not be smaller than 3.5 x 5 and thickness should be 0.007 no more – it is the rule set by USPS.
If you want to create large postcard, then you should be prepared to pay some extra postage fee for it. While preparing postcard for marketing campaign, keep in mind the prices for local international postcard mailings. There are less fee for domestic and international. Postcard with large and thick material will inflate your budget even further. Standard rate for domestic first class mail is almost fixed but international rate fluctuates.
Here are the prices for postage service, set by USPS (United States Postal Service);
Mailing Service Price Weight or Size Restrictions
Standard postage thick maximum .28 Minimum 3.5 inches high by 5 inches long 007 inch thick Maximum: 6 inches long by 4.25 inches high by 0.016 inch thick
First-Class Mail .44 Maximum 11 1/2 inches long by 6 1/8 inches high by 1/4 inch thick

First-Class International Mail Group 1: .75 Group 2: .79 Groups 3-9: .98 Same size constraints as First-Class mail, up to 3.5 ounces

So, before you start work on your postcard marketing campaign, you need to first think about the destination of postcard.
Postcards going internationally will have to go by international mail, no exceptions. Otherwise, sending domestic postcards gives you the freedom to choose your service based on how quickly you would like it to arrive, and whether you’d like it sorted with or apart from regular bulk mail.
Oversized postcard, exceeding the maximum criteria of First-class mail can be overcharged you or you may have to pay double charges for the postage such as .88 or .24 (internationally). The postcards that falls within the limitations of USPS rules but its maximum allowable weight get escalated rate according to its weight such .95. You can pick postcard stamp from the local post office or in some countries it can be picked by online websites.

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.


SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program. Stan Coyle works at both http://www.sonicprint.com and http://www.SimplifiedWay.com for Every Door Direct Mail projects








cherrylandpostcards.com Stamp Montage Postcard Video,Vintage Postcards We have an 1800 lot antique postcard auction closing every six weeks and a “Buy Now” Store selling postcards at a 50% discount. ***We always buy postcards and accept postcard consignments for future auctions…
Video Rating: 5 / 5

11/29
2011

Postcard Stamps and Postcard Postage

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Article by Stan


When you decide to start postcard marketing for your business, you need to know all basics of postcard marketing. For postcard marketing, you need to know about the printing cost, postage cost, postcard stamps, postcard paper, postcard ink and printing quality etc. So, when you want to try postcard marketing campaign for your business then you also need to know about the postcard stamps and postage costs. It is very important that you should keep your local post office happy.
Postal service member work on your behalf because they help you to deliver postcard to your targeted audience. That’s why you need to inquire about the postage and mailing cost. These are the certain requirements that need to be considered for postcard marketing.
If you are living in US then you should consider the first class mailing service because if your mailing address is wrong then you can update it on your database. There are basically two parts of first-class mail;
• Stamped cards and postcards
• Letters, parcels and flats
So, first let’s talk about the postcard stamp. As there are a lot of mailing requirements set by USPS, it is better that you first check the post office first and get know the whole story of postcard mailing. Your postcard paper quality must be thick. The weight of stamped postcard should be equal to the requirements set by USPS.
You also need to remember the following ingredients of postcard mailing such as;
• The recipient’s address
• How you place the address
• The postal code
• The legal copy of your postcard message
Get one of these steps wrong and your postcard might be on its way right back to your mailbox!
The price of every item increases every year. The postcard price for each single piece is around .30. Postcard payment methods used as follows;
Pre-canceled stamp
Meter or permit imprint, or
Adhesive stamp
It’s been estimated that about two billion dollars are lost each year on the cost of materials, labor and postage associated with undeliverable-as-addressed mail!
Using a First Class Permit Imprint Indicia
This is where you might see a postcard with a sort of imprinted or stamped permit on it – instead of a normal ’stick on’ postcard postage stamp.
Lenin postcard postage stamp
These imprints are called First Class indicia and to get this happening you have to apply for a mailing permit (0 at last count) at your local post office.
The good news of course is that
A) Your local post office will give you the full story on finding the correct postcard-stamp price
B) Most online postcard printers will know exactly what the postcard postage requirements involve!
All you need to do now is get your postcard designs ready!

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.


SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program. Stan Coyle works at both http://www.sonicprint.com and http://www.SimplifiedWay.com for Every Door Direct Mail projects








10/18
2011

Put Your Baby In The Spotlight With BabyfaceCards.com Postcards

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(PRWEB) August 11, 2004

Having a baby is one of the biggest events of your life. Don’t you want the announcement to be as unique as your little bundle of joy?

Entrepreneur David Potokar can make the introduction of your baby or the holiday greetings from your child extra memorable through his new online custom postcard business at http://www.babyfacecards.com. BabyfaceCards.com takes orders on its website for unique and handcrafted postcards featuring pictures of your child or baby.

Postcards are offered as birth announcements, holiday greeting cards, custom designed cards and the special military wishes postcard, each prepared individually by David in his Downtown Cleveland office, where he runs his full-time graphic design firm, CGImagery.

“I’ve been making these postcards for friends and family for years,” said David. “The response I’ve always received is amazing, so I figured it was time to try my hand at selling them to a broader audience online. The response I’ve received since the site launch has been overwhelming so far.”

BabyfaceCards aren’t your normal birth announcement or holiday greetings. Currently available in two sizes—4×6 and 6×9 with more sizes coming soon—the format makes them easy to send. “Postcards are perfect because you don’t need an envelope, and postage is standard,” said David. “Plus, it’s just different. If you really look around for similar products, you’ll see that everything is pretty much the same boring thing. My postcards are unique and different and people like that.”

Postcard pricing is about $ 1.2 per postcard, with a minimum order of 125. Postcards can also be ordered with a blank back for your own personal message or standard postcard back just like you would see on typical postcards. You can also run your postcard through any inkjet printer to create your own custom message.

BabyfaceCards.com offers a military line of postcards made to target families and friends with troops in the military. “Our Fighting for My Freedom postcards are a great seller. We’ve found that families with members overseas really love the meaning they give. It’s also a nice bonus for the spouse to receive when they’re overseas fighting so that their kids can be free.”



Find More Postcard Postage Press Releases

10/17
2011

Burris Computer Forms Announces New, Inexpensive Middleweight Print-on-Demand Single Postcards?

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Roanoke, VA (PRWEB) April 7, 2009

Burris Computer Forms announces new, inexpensive Middleweight Print-on-Demand Single Postcards? — bright white, clean-edge, matte postcards, printable by laser or inkjet printers.

The new, inexpensive Middleweight Print-on-Demand Single Postcards? are made from white 176 GSM (grams per square meter) matte cardstock with a 7 point thickness. These individual postcards, which measure 6″ x 4″ have clean edges and require no tearing, cutting, or separating. The postcards also meet all U.S. Postal Service regulations for size and thickness for mailing with postcard rate postage. The postcards can be purchased, printed in-house by the user, and mailed for less than the cost of a first-class stamp alone. The Print-on-Demand Single Postcards? are also available in Premium Heavy Matte (Item # 4X6P).

Users can design and print the blank postcards with any message using many different software programs (including Microsoft Word

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